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  • Alter Ego CureEgo Hydraday Shampoo - 300ml

Alter Ego CureEgo Hydraday Shampoo - 300ml


Ideal for all hair types for frequent use, it preserves the water balance of the hair fiber, gently cleansing while restoring shine, moisture and vitality. Its formula cleanses gently and is also suitable for daily use.The HYDRADAY family was developed as an ideal solution to preserve the proper hydrolipidic film after frequent washing.

The products are formulated with fermented Rice Water, rich in antioxidants, amino acids and proteins, which promote a healthy hair appearance and prevent dehydration. The formulas, enriched with essence of vine from the Emilian hills, give the hair shine and elasticity.

  • All of our products are guaranteed! Any items that aren't working for you can be refunded for the full retail price.